How to get listed on the search engines?
Simply submitting to the free submittal search engines will not guarantee traffic to your site. In fact, it can be quite ineffective and it can take a long time to get listed. Also, you have no guarantee of where you will be listed, number 1, or number 1,000,000. As you probably already know, if your site cannot be found in the first 10 to 20 matches of a search return, traffic will only trickle in.

Why be listed?
Referrals from search engines to your site, through the implementation of search engine optimization and pay per click services remain the most effective and efficient strategies for generating traffic, outperforming email marketing, direct mail and banner advertising.

Search Engine Optimization
What is meant by a "search engine optimization" is simply, creation of a web site, keeping in mind the criteria that the search engines look for when ranking the site.

First is prioritization of your sites keywords, i.e. what words do you anticipate viewers using when they search for your products or services on a search engine. A quick note on keywords: Try to be as specific as possible. For instance , do not use only the keyword phrase "golf clubs", use the phrases "nine iron", "9 iron" or the exact model number of the product you wish to feature. Remember most internet shoppers know exactly what they're looking for.

Next, use those keywords in the HTML text with the correct amount of redundancy in strategic locations throughout the site. Search engines are constantly changing the criteria they use to rank Web pages. With this in mind, what we do is focus on the one thing that remains constant, the sites content. I'm sure you have seen a very beautiful, graphically intensive Web page and you may wonder "how do they do that?" Well, the answer is simple. The entire page is one big image or picture. Search engines cannot read words that are contained within images. Therefore, getting a site like this listed high on the search engines is virtually impossible. The webmaster in this scenario is relying solely on meta tags and or other "hidden words" within the site's code.

The problem with this is that the search engines rely on having viable results from their searches being presented to the users. When a site uses only meta tags and other "hidden words" the search engines cannot be assured that the content of the site matches the webmasters target keywords. Here's an example: the meta tags and other "hidden words" could be "Disneyland and butterflies", and that is how the site is indexed within the search engine. However, the true content of the site could be porn. That is why the number one way to get prominent search engine ranking is to strategically deploy your keywords within the HTML text so the search engines can "read" the actual content of the page itself.


The reasons are many:
There are millions of search queries conducted on world's major search engines every day. People using search engines are already interested in your products or services. In fact, a large percentage of Internet users have the intention of purchasing a product or service when using search engines to find what they are looking for.

The average cost of a search engine referred visitor using the Overture Pay per Click system is between $0.20 and $0.50. That is sometimes less than the cost of a postage stamp for a highly qualified visitor using direct mail. Overture provides cost per click guarantees for all purchased keywords. Unlike many other forms of promotion and advertising, the performance of your search engine marketing strategy is easier to measure and simple to analyze - taking accountability in marketing to its highest level.

We have carefully developed search engine marketing packages to ensure you obtain an excellent return on your search engine marketing investment. Our strategically balanced campaigns offer a combination of traditional search engine optimization techniques combined with proven paid listing opportunities.

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